Top 10 Reasons...
1 SD Times is the only IT trade newspaper
specifically written for the software development manager. The broad-based IT newsweeklies
abandoned this reader a decade ago. Now you can reach them directly, efficiently
and inexpensively in SD Times.
2 SD Times is popular and our circulation
is growing. Our BPA-audited circulation jumped to 60,623 on our
July 2007 statement — up more than 50% over
December 2001! Which other developer publication circulations are actually growing?
3 As individual programmers are increasingly
organized into teams, their managers insist that they all use the same tools — and
the software development manager picks the tools. The programming managers have
gained control — a trend validated year after year by Evans Data Corp.’s Developer
Marketing Patterns Study. SD Times reaches those corporate development managers,
architects and programmer bosses.
4 SD Times is HOT! From 2000 to 2004,
we've jumped from No. 22 to No. 2 in ad pages out of the 28 publications measured
by IMS in the developer/technical category. For the past three years SD Times has
carried display advertising from more companies than any developer publication.
5 We publish the only tabloid-sized
publication in the development market. That means you can run your full-page ad
68% larger than in a regular magazine. Bigger ads mean more impact and more attention
for your company’s products and services.
6 SD Times gets you to market faster!
The fast-changing economy and rapid changes in standards and technologies mean shorter
product life cycles. You can’t afford to wait 60 days for your new ad to hit. SD
Times’ shorter closing dates get your ad message to market in 22 days! Plus, our
24x frequency lets you build up awareness and demand twice as fast as a monthly!
7 SD Times was the first technology
publication to offer an identical digital version of SD Times e-mailed to subscribers,
and the first publication to have its digital circulation audited by BPA (that was
'way back in December 2001). The digital edition, using Adobe’s Acrobat technology,
is hot-linked throughout so that buyers can click on your ad to go directly to your
Web site for more information. It gives you frictionless direct response from readers!
8 Advertising in SD Times increases
awareness of your company and sales of your products. Our BZ Research division tracks
awareness levels of more than 400 companies and we can prove increases in awareness
based on your print investment. Ask us about custom research we can do just for
you!
9 Pick a topic and we write about it
more than anyone else. Our readers need to know what’s happening and what it means.
And since they are the buyers they need to know a lot about the changing product
landscape. Our extensive product coverage creates a ready market for your offerings.
10 SD Times is more than just ink on
paper. Our Web site, SDTimes.com, receives tons of traffic and our White Paper distribution
program can deliver the qualified, actionable leads you want. Our News on Monday/Thursday
newsletter, featuring all-original editorial, has more than 70,000 subscribers and
is available for sponsorships. E-mail and postal list services are also available.