There are many ways to reach and sell to your best prospects using BZ Media’s family of SD Times products.
REACHING DEVELOPMENT MANAGERS
BZ Media’s SD Times team has done extensive research into how software development teams, managers and architects buy software tools, whether it’s a $795 component or a $200,000 solution. Read these documents to frame your marketing plan.
• How to Market to Development Managers (PDF)
• How IT Products are Bought (PDF)
• Why Buyers Still Read Print (PDF)
• I Am Not a Lead (PDF)
The first step is to build awareness and preference for your products using print advertising in SD Times. This is much less expensive than you think because SD Times circulation is targeted to 75,000 Software Development Managers, Software Architects, Project Managers & Team Leaders. Here is more information on print advertising in SD Times:
• Download the All-in-One Media Kit (PDF)
• Custom Content (PDF)
• Rate Card (PDF)
• Advertising Specifications (PDF)
• 2017 Editorial Calendar (PDF)
ONLINE AND LEAD-GENERATION ADVERTISING
After you have built up your awareness and some preference for your products with the SD Times audience, you should look at increasing the size of the audience you are reaching via banner advertising on www.sdtimes.com, or generate some direct response with list rental and lead generation programs. Here is more information on these programs:
• Banner Advertising on sdtimes.com (PDF)
• E-mail Newsletter Sponsorships in SD Times News on Monday (PDF)
• News on Monday Sample E-newsletter (PDF)
• Lead Generation – White Paper Programs (PDF)
• Custom Webinars with SD Times Editors (PDF)
• How to Write a Better White Paper (PDF)
FOR MORE INFORMATION – CONTACT YOUR SALES MANAGER!
There are a lot of options listed above. Find out what may work best for you and to learn about special programs and pricing, please contact your sales manager!
Western U.S., Western Canada, Eastern Asia, Australia, India
Paula F. Miller
FOR E-MAIL, POSTAL LIST RENTAL OR ANYTHING ELSE
Please contact Ted Bahr, President, BZ Media LLC.
(631) 421-4158 x101
Reprints of articles about your company can be used by your salespeople, sent out in a direct mail program and are a great handout at trade shows. Use the power of legitimacy that print provides and give your buyers the confidence to buy from you. For reprints of an article or permission to post a PDF of an article, please contact:
(631) 421-4158 x 108