What’s new in deep linking: Branch Metrics partners with Referral SaaSquatch, and URX debuts ‘Buy’ buttons

Branch Metrics, a mobile deep linking company focusing on contextual app growth and discovery, has partnered with customer referral platform provider Referral SaaSquatch on a combined deep linking experience for mobile app developers. The partnership integrates Referral SaaSquatch’s framework, referral infrastructure and JavaScript widget with Branch Metrics’ deep linking ‘branch links,’ or the shareable referral links … continue reading

SD Times Blog: Deeplink.NYC envisions a more intuitive app experience

Deep links are a way to realize the full potential of user experience and mobile commerce through intuitive app connections. It’s a rapidly developing space, with startups like URX and Deeplink as well as tech giants like Google and Facebook going all in for the future of mobile. In a trendy little event space in … continue reading

Deep linking: The foundation for a new mobile Web

A mobile user clicks a link in a smartphone app. Another app automatically opens inside the first to the exact page the user was looking for. When that happens, the user doesn’t question how she or he got there. It just works. Behind those responsive intra-app connections are mobile deep links, the hidden underlying mechanisms … continue reading

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