Compuware Corporation today announced that its market leading application performance management (APM) business will now operate under the name Dynatrace. This change is another element of the strategic plan to capitalize on the $2.4B application performance market.

“We started our journey to become the leaders in APM in 2005 with the acquisition of Adlex,” said Compuware CEO, Bob Paul. “Internet applications were disrupting the market and companies needed insight into user experience. Recognizing the incredible growth in eCommerce, in 2009, Compuware acquired Gomez to give customers visibility into web performance. As IT complexity increased and mobile applications accelerated, it was clear that customers needed a deeper level of insight so dynaTrace was added to the portfolio in 2011. We have now integrated these pieces into the industry’s only new generation APM suite covering the widest spectrum of APM use-cases in the business.”

Compuware’s APM business has 1,600 employees worldwide and the largest R&D investment in the industry. John Van Siclen, General Manager for the APM Business, will lead the Dynatrace business as it continues its journey to give customers the broadest and deepest view into application performance. Van Siclen states, “Bringing our leading-edge APM products under one name is a natural reflection of the level of unification and simplification we have achieved. The decision to centralize under the Dynatrace name was organically driven by customer and partner enthusiasm for this market-leading product.”

All Compuware APM products, including Application Monitoring, User Experience Management, Synthetic Monitoring and Network and Data Center Monitoring will form the core of the Dynatrace business. Existing products will continue to be supported and Dynatrace will provide complete continuity for customers. “Our customers will experience the same level of excellent customer service they receive today,” said Van Siclen. “Furthermore, customers can expect us to be more agile in response to technology disruptions as we further increase our pace of innovation.”

Compuware announced on September 2 that it is being acquired by private equity investment firm Thoma Bravo, LLC. The acquisition is expected to further support the transformation of Compuware’s APM business.

“We’ve been following the fast-growing APM market for some time now,” said Orlando Bravo, Managing Partner of Thoma Bravo. “Compuware’s APM suite is considered one of the hottest technology portfolios anywhere. We are in full support of Compuware’s plans to unify its APM products under the strong Dynatrace brand and we applaud that decision.”

Bob Paul added, “For years, we’ve been defining the future of digital businesses and have enabled companies to confidently embrace the cloud, mobile and the Internet of Things. The evolution of our APM business to become unified as Dynatrace is a key milestone to help us take our products and customer service to the next level.”

More information on Dynatrace’s unique vision and corresponding brand will be revealed at its Annual PERFORM Global User Conference in Orlando on October 7, 2014.