Crittercism, a leader in mobile App Performance Management (mAPM), today announced a $30 million round of funding to build out its suite of enterprise services and continue growing its presence internationally. The Series C round is led by Scale Venture Partners, with participation from InterWest Partners, and brings Crittercism’s total funding to more than $48 million. VMware, the leader in virtualization and cloud infrastructure solutions, is also participating in this investment round, underscoring the importance of this market given its recent acquisition of AirWatch, the leading provider of enterprise mobile management and security solutions. Accenture, one of the world’s leading organizations providing management consulting, technology and outsourcing services is also participating. The company’s existing investors include Google Ventures, Opus Capital and Shasta Ventures. As a part of the funding round, Andy Vitus, Partner at Scale Venture Partners, will join Crittercism’s board of directors. Vitus joins board members including Rich Miner, Google Ventures; Jason Pressman, Shasta Ventures; Dan Avida, Opus Capital; and Jayaram Bhat.
Designed specifically for mobile apps and environments, Crittercism provides a full suite of application performance management solutions for consumer, B2B and employee-facing enterprise applications to help businesses better diagnose performance of mobile apps to deliver the best experience possible to their users. The company has achieved significant growth during the past 12 months and is one of the fastest-growing mobile app management companies in the world. Its services are used to monitor the performance of tens of thousands of mobile apps across more than one billion monthly active users.
“The mobile app landscape has become increasingly more complex and fragmented, creating entirely new sets of challenges for Ops, IT and development teams,” said Andrew Levy, Co-Founder and CEO of Crittercism. “This investment gives Crittercism the opportunity to take our operations to the next level, accelerate our enterprise offerings and bolster our capabilities to scale the business internationally.”
“Mobile applications have become a cornerstone for the enterprise, creating a significant market opportunity to support these applications.  Crittercism is empowering enterprises to deliver better apps for critical business functions,” said Andy Vitus, Partner at Scale Venture Partners. “I’m excited to be joining such an accomplished Board and look forward to helping Crittercism expand its footprint.”
New Enterprise Services to Support End-to-end Management and Zero-touch Monitoring of Mobile Applications
Amidst the rise in enterprise application development and growing popularity of mobile workforces, today Crittercism has announced an enterprise-grade API to enable mobile operations to integrate Crittercism mobile performance data to their existing dashboards and server monitoring solutions to create end-to-end application management views. The API is an integral component in transforming raw data into actionable information.
“With nearly 70 million app downloads and nearly 50 percent of Groupon’s transactions occurring through mobile devices, it’s important for a company of our size and scale to have the ability to constantly monitor our mobile applications around the world,” said Mike Burton, Android Engineering Manager at Groupon. “Crittercism provides us with the real-time results we need to provide the best possible experience for our customers and merchants on this growing platform.”
“Mobile is the new front line of technology innovation and monitoring application performance in mobile environments is vitally important for businesses,” said Shekar Ayyar, VMware Senior Vice President, Strategy and Corporate Development.  “We are delighted to invest in innovative companies like Crittercism that are becoming part of the VMware AirWatch ecosystem.”
Crittercism also announced the addition of a zero-touch App Wrapping solution, the process of managing and monitoring a mobile app without requiring code level access to an application. Today, more than 80 percent of enterprise apps are outsourced to third-party developers. With App Wrapping, IT Operations teams can apply performance management capabilities to a mobile app without a development team integrating an SDK and adding code to their app. The solution provides comprehensive management of mobile apps and complements the Crittercism SDK offering to provide full flexibility to customers for app performance management. Lastly, Crittercism App Wrapping can be combined with other enterprise app wrapping solutions to provide, for the first time, data on quality of new app releases. Crittercism’s app wrapping service will be available for all developers in the next few weeks.
“In today’s market, many enterprises are outsourcing the development of their mobile apps. This means mobile teams do not have access to the application code, leaving little recourse other than submitting a support request to the application provider when performance issues are detected. Crittercism’s App Wrapping service enables companies to monitor these third-party apps with no code changes, preventing costly rollbacks and additional customer support as a result of underperforming applications,” continued Levy.