SheerID, point-of-sale verification provider enabling merchants to offer discounts to special interest consumer groups, today announced its free active duty military verification solution created to help retailers and companies give back to the men, women and families who sacrifice for their country every day. The free, fraud-proof technology verifies active duty military without requiring a service member to share a social security number or any sensitive information, or become a “member” of any community.

Businesses can set up the software directly from SheerID’s domain through a self-service portal, allowing for instant active duty military verifications online with no setup fee. From SheerID’s online control center, a business can create a unique verification page that includes the option to verify active duty service members, veterans or military family members.

The technology went through beta testing with SheerID partner and global retailer, Fathead, the industry leader of officially licensed sports and entertainment graphics and more. The company used the new active duty verification software to create a new everyday military discount to complement their Salute to Service Sweepstakes, which holds monthly drawings and giveaways exclusive to the military and their families.

“Fathead has always been committed to providing the best offers and discounts to our country’s service members,” said Molly McLeod, marketing project manager for Fathead. “SheerID has made it easy for Fathead to provide this special offer to members of the military and their family members.”

SheerID also offers premium packages of its software, with built-in analytics, mobile verification, and other features that allow businesses to make the most out of military-targeted verification, sales and marketing.
“SheerID believes it is important for companies to recognize the sacrifices made by our service members and their families by offering them exclusive discounts,” said Jake Weatherly, CEO and co-founder of SheerID. “By offering the ability for any business – big or small – to verify active duty military for free, we empower them to offer targeted discounts to show their appreciation to our troops. Service members should get exclusive discounts everywhere they shop, and we want them to feel confident that the offers they receive are from reputable retailers.”

For more information about the technology, please visit