AppsGeyser is constantly looking at ways in which they can help app makers that use their Android app builder platform to produce successful apps. Successful apps are those that rank well within app stores and are achieving high download and usage levels.
Recently AppsGeyser carried out some research to help understand how apps are discovered and which of these apps enjoyed the largest amount of downloads. The research showed that over 60% of all app download are made through organic search methods. Therefore, it is vital for all apps to be successfully optimized for the app market.
The use of ad networks to promote apps has proven to be the most successful method of app downloads. App links appear within alternate apps on banner ads and once clicked from the mobile device, the app will automatically be opened for downloading. The conversion rate for clicking on the link and actually downloading the app is extremely high. These high download rates then increase ranking in the Android market.
Julia Green recently created her third Android app and she told us, “after learning from AppsGeyser that using ad networks can help us promote my app, I immediately applied to Admob to advertise my latest app. My ranking and download levels were seven times higher than with my previous two apps.”
“Getting your app to rank high in any app store is difficult,” AppsGeyser Co-founder Vasily Salomatov, told us. “We have found that app makers that use ad networks to advertise their apps get much higher rankings on organic app searches and download levels improve dramatically.”
