PubNub, a global network for real-time data, released the public beta of its Mobile Push Notification Service, which adds offline mobile notifications to the company’s already powerful real-time messaging services. The same easy-to-use PubNub API, already delivering quarter second real-time data delivery while apps are online, will silently fall back to mobile push notifications when a device is offline.

“Thousands of apps and websites are already using PubNub to deliver real-time presence across advertising, gaming, ecommerce, social, and business collaborative apps,” said Todd Greene, CEO and co-founder of PubNub. “Now PubNub is bringing the same ‘it just works’ simplicity of our API to mobile push notifications.”

Details of PubNub Mobile Push Notification service include:

Massively parallel push:
A single PubNub message will trigger the delivery of high volumes of mobile Push Notifications instantly using PubNub’s globally distributed network.

Audience segmentation:
Developers can slice and dice any number of topics into PubNub “Channels”, targeting user segments individually.

Multi-device support:
PubNub Mobile Push Notification works on iOS and Android with support for additional devices soon to be announced.

The PubNub Network delivers real-time capabilities to mobile, browser, and desktop apps, scaling to millions of users worldwide. By establishing an open socket connection between each device and PubNub’s global data centers, this persistent connection is used to deliver a variety of “real-time services”, including one-to-one and one-to-everyone broadcast of data, user presence detection, storage and playback of data streams, real-time analytics, and more.

“PubNub-powered apps are changing the world, delivering amazing experiences to users and driving the explosion of the next gen apps using real-time continuous presence,” said Greene. “Our Mobile Push Notification Service is just one more checked box that extends on our promise of speed and reliability to provide endless possibilities for a new breed of apps.”