Applause, the 360° app quality company, today announced an ongoing technology collaboration with global solutions leader, IBM.  Through this teaming, the two firms have co-developed mobile app quality solutions that enable companies to improve app quality and delight their mobile users. These offerings take the form of both on-premise and cloud-based solutions.
Applause worked closely with IBM’s MobileFirst and Rational Software technology teams to develop solutions that help companies better achieve mobile app quality that aligns with users’ perspectives. Applause and IBM will also work together on thought leadership activities to advance the market’s knowledge around the value of user-centric app quality across the software development lifecycle.
“In the past year, we’ve discovered that IBM and Applause share a worldview about the growing criticality of application quality,” said Applause CEO, Doron Reuveni. “In the apps economy, users decide which apps, brands and businesses win, and which ones lose. Working with IBM to advance the market’s understanding of 360° mobile app quality will help companies launch better mobile experience and beat their competition.”
IBM and Applause will also collaborate on co-marketing efforts – hosting events, exhibiting at conferences and referring customers to one another for additional services.
“In today’s apps economy it’s more important than ever to be certain that applications work as intended in the hands of users,” said Leigh Williams, IBM Distinguished Engineer, Rational Mobile Software Development Strategy. “User-centric mobile app quality is a key differentiator. Companies – from hot startups to global leaders – need to understand app quality signals at every stage of the application lifecycle. This will enable them to make better decisions about when to launch and what to create next. We look forward to continuing our relationship with Applause on mobile quality solutions.”