Fifty-four percent of developers working on apps for mobile devices are including location based and mapping services into those apps, according to a survey of over 400 mobile developers recently released to subscribers.  Location based services in most demand for mobile platforms continue to be local search, feedback and map display, while the most likely platforms for targeting are web and multiple mobile platforms.

“There’s still some interest amongst developers to deploy exclusively to a single native device platform, but the trend is to support multiple platforms either through porting tools and frameworks or web-based apps”, said Janel Garvin, CEO of Evans Data Corp. “Naturally location based services are in demand and search and mapping are understandably the top capability developers incorporate, but we were surprised to see a lot of weakness in both geo fencing and advertising – areas where there has been a lot of media interest but little from developers.”

The survey looked at twelve different types of location based capabilities and asked developers to rate the importance of each.  Advertising was rated least important by developers.  

The Evans Data Mobile Development Survey is published twice a year and measures the adoption patterns, intentions and usage of technologies by developers working on apps for mobile devices.  The latest survey covers platform adoption, application monetization, the mobile enterprise, web runtime apps vs. native apps, mobile security, tools, SDKs and demand for specific APIs.

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