Pontiflex, Inc., the industry’s leading mobile and online signup ad platform, today announced the launch of the Pontiflex AppLeads SDK for iPad. Pontiflex AppLeads is the first in-application mobile advertising platform to support 100 percent opt-in signup ads for iPad – improving overall user experience inside mobile apps and providing groundbreaking monetization opportunities to application developers. An example of an early adopter is the Color Effects app for iPad, which is reporting $67 CPMs with ads served from Pontiflex AppLeads. Advertisers running mobile signup ads on the iPad include CafeMom, Tiger Direct and Lenovo among many others.
With signup ads from Pontiflex, users opt-in to hear only from the brands they like without having to leave the mobile app. Developers choose when and where the ads are served in the application. These include non-disruptive moments like when the app launches, between game levels or moments when songs and images are being processed. In this manner, Pontiflex AppLeads allows developers to monetize apps in a way that is respectful of the user experience.
Developers get paid every time a user signs up for an ad. The Pontiflex AppLeads SDK enables developers to capitalize on the larger form factor of the iPad. They can serve a greater number of relevant offers than they would on a mobile phone and increase revenue even further.
A focus on user experience, privacy and increased revenue opportunities has definitively set Pontiflex AppLeads apart from other app monetization options. Since its debut in 2010, Pontiflex AppLeads has hit 150 million installations of category-diverse mobile applications. According to the Q4 2010 Pontiflex CPL Report, developers report average CPMs of $101.76 on Android and $47 on iOSdevices with mobile signup ads.
Advertisers working with Pontiflex AppLeads include: Tommy Hilfiger, Lilly Pulitzer, Dunhill Vacations, Hotwire, Dockers, CafeMom, SpaFinder, Rockport, Visit Scotland, Visit Mexico and many others. These advertisers use signup ads toconnect with people and build email, Facebook and Twitter communities. Because the ads are not incentivized in any way, advertisers only connect with high-intent consumers – i.e. people who have signed up because they really want to hear from them.