Synacor Inc., the trusted technology development, multiplatform services and revenue partner for video, internet and communications providers, and device manufacturers, today announced the launch of its Cloud ID Software Development Kit (SDK), which Synacor is rolling-out with its customers to simplify mobile app development and to improve the mobile consumer login experience.

With Synacor’s Cloud ID SDK, authentication for any mobile app can be deployed in days, providing a speed-to-market advantage, as well as a rich feature-set for MVPDs, programmers and OTT providers. Synacor’s Cloud ID SDK also opens up new market opportunities for Synacor, as all mobile apps can benefit from this innovation.

In one easy-to-deploy package, Synacor’s Cloud ID SDK provides the following key features:
•    Support for iOS and Android native apps
•    Auto Authentication for consumer in-home access to media with no credentials required
•    Social Login via Facebook, Twitter, Google+ sign-in
•    Fraud Management / Attack Prevention
Additional features soon to be released include out-of-home Auto Authentication and Single Sign-On across mobile apps, allowing consumers to access multiple apps without needing to re-enter their credentials.

MVPDs, programmers and OTT providers benefit from faster time-to-market, reduced development costs, access to a rich user profile to personalize the experience, and fraud management. Further, Cloud ID SDK enhances subscriber satisfaction by providing frictionless access to the media consumers want.

“Cloud ID SDKs make for a rapid onboarding experience for our customers building and operating mobile video apps, speeding time-to-market and opening-up Synacor to broader market segments,” said John Kavanagh, Senior Director, Identity Management for Synacor. “Reaching tens of millions of cable TV and satellite TV accounts, our Cloud ID Authentication platform has become a preferred choice among OTT providers.”

In related news for Synacor Cloud ID, just in time for the madness of the 2015 NCAA Men’s college basketball playoffs, Synacor has expanded Auto Authentication availability with new launches. Instead of the hassle of password entry, with Cloud ID Auto Authentication, one click is all it takes for subscribers to unlock live video of the must-see tournament from any device on their home network.

Synacor’s Cloud ID identity management platform provides authentication services for video, messaging, premium services and mobile apps. These capabilities help MVPDs, consumer electronics companies, app developers and programmers provide a secure and trusted identity management solution for their end-consumers.