Topic: customers

Analyst View: Handling customer obsession in 2016

2016 is a stake-in-the-ground year in the age of the customer, a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers. Customer-obsessed leaders will see tangible business growth from their strategy shift, while laggards will spiral down the slow path of mediocrity. Firms’ insatiable … continue reading

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