Topic: ucp

Google unveils new open-source standard for agentic commerce

Google has announced a new open-source standard for agentic commerce called the Universal Commerce Protocol (UCP). Developed in collaboration with a number of commerce companies, including Shopify, Etsy, Wayfair, Target, and Walmart, UCP establishes a common language and primitives for the commerce journey between consumer surfaces, businesses, and payment providers. “As consumers embrace conversational experiences, … continue reading

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