Sony unveiled its latest wearable at Mobile World Congress in Barcelona. The SmartBand SWR10 is a life-logging wristband that tracks everything a user does from movements to communications to entertainment.
“At CES 2014, I introduced SmartWear Experience as representing emotion as well as motion—moving and being moved,” said Kunimasa Suzuki, president and CEO of Sony Mobile Communications. “Now we can reveal exactly what this means, as we bring our first products to market this spring—SmartBand and its innovative core extend beyond fitness tracking—to add colorful, fun entertainment experiences to users’ lives. Entertainment is a part of Sony’s ethos; it’s our culture.”