Topic: adidas

Wearables Technology Conference highlights winners

When Germany won the World Cup in 2014, it had a secret helper of a digital nature. Working with Adidas, the World Cup team integrated wearable sensors into its practice sessions to quantify player performance. The resulting victory may not have came only from the wearable sensors, but it’s beginning to look as if player-based … continue reading

Dueling fitness smartwatches from Adidas and Nike

Adidas preps its own smartwatch to compete with Nike’s; both are due out in early November … continue reading

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