Topic: customer outreach

Analyst View: Your next platform will be a digital business cornerstone

Having been the first to move on advanced digital customer experiences, consumer-brand companies like GE, Home Depot, Lowes, Coca-Cola, and Under Armour/MapMyRun learned that the platforms for their modern digital apps are as crucial to their success as investments in capital, supply chain, labor, and product management. Yet, in the age of the customer, these … continue reading

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