Topic: customer satisfaction

Data quality can save money, improve customer satisfaction

The effects of rampant inflation are being felt by marketing professionals. But investments in data quality can deliver cost savings and more effectiveness to organizations. According to Greg Brown, VP of global marketing at Melissa, ““Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the … continue reading

Industry Watch: Context is the key to customer interaction

In this world of capturing huge amounts of data from individuals – from the headphones we wear understanding our listening habits and moods, to geolocation, to how we drive – many fear the loss of personal privacy. Michel Feaster, CEO of a startup called Usermind, sees it differently. All of this data collection and analysis … continue reading

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