Topic: neuroscience

Guest View: Want to crush your organization strategy? Study up on neuroscience

How many times have you started the year with a list of New Year’s resolutions meant to transform yourself into an entirely new person? And how many times have you succeeded? The majority of us have set out on such a mission to reinvent ourselves. And by Valentine’s Day, we’re fishing through the freezer for … continue reading

Guest View: How to monetize apps, according to neuroscience

Where do you stand on the in-app purchases versus ads debate? Ads are an important monetization tool for many of you, while others turn their noses up because they might threaten the user experience. We decided to take the debate to the next level to prove who’s right using neuroscience — and it turns out … continue reading

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