The software monetization industry is at a crossroads today. In contrast to mobile app developers who have a variety of app monetization methods to choose from, software developers often struggle to build out solid monetization strategies. This, coupled with the challenge of software discovery and distribution, drastically hinders software developers’ ability to churn out new … continue reading
In an earnings statement yesterday, VMware confirmed layoffs of 800 employees as it prepares for the Dell acquisition. Last October, Dell announced it was buying EMC, which owns 80% of VMware but operates it as an independent company, which means it decides when to make layoffs. In addition to the restructuring, according to Jonathan Chadwick, … continue reading
Mobile advertising marketplace Millennial Media has released its State of the Apps 2015 Industry Snapshot, which found that app monetization and programmatic availability as the most prevalent goals for app developers and publishers. The report, which surveyed 351 application developers and publishers from September through November of 2014, found that developers aim to design for … continue reading
