Topic: data quality

Industry watch: The little dirty data secret

Our industry has a dirty little secret. Come closer, I’ll whisper it to you. (Much of the data held in organizational databases, warehouses, lakes and stores is not very good.) There, I’ve said it. Data quality remains a persistent problem for enterprises, and there are many reasons as to why. It could be that fields … continue reading

Industry Spotlight: Melissa enables active data quality

Poor data quality costs businesses time, money, and customers. For companies conducting business in Europe, the associated costs could rise dramatically when the EU’s General Data Protection Regulation (GDPR) takes effect in May 2018. One small data quality mistake involving the misuse of Personally-Identifiable Information (PII) could cost a company 20 million euros or 4 … continue reading

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