Let’s compare, if we can for a moment, Salesforce CEO Marc Benioff and Oracle CEO Larry Ellison. This week, San Francisco played host to its largest conference ever, when 170,000 people attended Dreamforce. Next month, a whole lot of people will be attending Oracle OpenWorld as well. I expect somewhere between 50,000 and 75,000. Any … continue reading
While Salesforce.com has spent years advocating for closer and tighter customer interactions, it was the 1-to-1 ratio that was highlighted primarily at Dreamforce this week. That 1-to-1 interaction of individual customer and individual employee was presented as the essential experience for the future of software. “Salesforce is turning the Internet of Things into the Internet … continue reading
Salesforce.com took over San Francisco this week when its annual Dreamforce conference brought more than 170,000 attendees to the city. That number made it the largest software conference in the city’s history, dwarfing Oracle OpenWorld. Marc Benioff, CEO of Salesforce, took the stage during yesterday’s keynote to discuss the company’s future. “Next year…Salesforce will be … continue reading
When Apache Hadoop burst onto the scene, it changed the game not only for batch processing and data storage, but also for analytics. Tableau was one of the first visual analytics companies to support Hadoop, and now it’s feeling a similar tug from Apache Spark and the streaming revolution. Dustin Smith, product marketing manager at … continue reading
Some tech companies manage to transcend technology. Under Steve Jobs, Apple defined itself as a purveyor of beautiful devices for artists and renegades. Under Marc Benioff, Salesforce is defining itself as a San Francisco-centric cultural force. His company’s annual Dreamforce conference, which this year hosted 140,000 attendees, celebrated SaaS, live music, philanthropic action, self-improvement, data … continue reading
In a conference headlined with names like Hillary Clinton, the Beach Boys, Cake, Bruno Mars and Bono, you could be forgiven for mistaking Dreamforce for some sort of whacky business-themed music festival. Instead, it’s simply the way Salesforce decided to get attendees excited about their newest announcements: a new analytics platform and Lightning, a rapid … continue reading
Platform rewrite places APIs at core of Salesforce.com, enables more programatic access for developers to SaaS CRM platform … continue reading
