premium Guest View: How to create a culture that’s not driven on guesswork

Becoming ‘data-driven’ has become the aspiration of every executive, founder and manager. Those that succeed see greater customer acquisition, retention and, as a result, major bottom line benefits. Companies are now investing more money than ever on big data tools, but 72 percent say they’ve failed to create a data-driven culture.  Interestingly, the reason behind … continue reading

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