Experience is top of mind for companies across many verticals, and for good reason—user experience is expected to replace price and product as the key brand differentiator by next year. Delivering remarkable experiences requires thoughtful experience design (XD)—driven by a human-centric approach to solving problems. When we talk about human-centric approach, we think about design … continue reading
The acceleration of technology has directly influenced the digital customer’s behavioral patterns, driving enterprises to develop products and services that continue to meet constantly changing demand. Software companies and ISVs cannot afford to take a business-centric approach to push products into the market. It is imperative to fully integrate the customer into the design process … continue reading
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