Topic: fitness apps

From the Editors: Technology in search of a raison d’etre

Wearables When talking about the Internet of Things, people usually think of the software in their cars, or smart appliances that communicate with back-end systems to keep the house running smoothly, or robots on factory floors doing manufacturing. When talk turns to wearable devices, though, the conversation seems to begin and end with watches, wristbands, … continue reading

Analyst View: Your next platform will be a digital business cornerstone

Having been the first to move on advanced digital customer experiences, consumer-brand companies like GE, Home Depot, Lowes, Coca-Cola, and Under Armour/MapMyRun learned that the platforms for their modern digital apps are as crucial to their success as investments in capital, supply chain, labor, and product management. Yet, in the age of the customer, these … continue reading

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