Topic: floc

Visualization of FLoC cohorts

Google rolls out FLoC as privacy-preserving alternative to third-party cookie tracking

In an attempt to improve user privacy while still providing a viable way for publishers to make money through advertising, Google is adding Federated Learning of Cohorts (FLoC) as a developer origin trial in Chrome.  According to the company, when other browsers started blocking third-party cookies, advertisers and sites began putting up workarounds. In many … continue reading Protection Status