Topic: privacy sandbox

Google announces next step in plan to phase out cookies

Google is testing Tracking Protection for Chrome as a feature that limits cross-site tracking. This new feature is part of Google’s Privacy Sandbox initiative to responsibly phase out third-party cookies, which involves creating new tools for sites that serve essential functions and granting developers time to adapt.  The introduction of Tracking Protection begins with a … continue reading

Google to bring Privacy Sandbox to Android

Google announced that it will be bringing Privacy Sandbox to Android with the goal of introducing new, more private advertising solutions. Privacy Sandbox is an existing initiative by Google to better protect users’ private data.  These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. Google … continue reading

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