The countdown to Super Bowl 50 has begun. If you are like other sports-loving Americans, you’re probably ironing your jersey, ordering a platter of wings, and inviting all your friends over to shotgun some six packs.

If you’re like me, you’re flipping channels to find Animal Planet and waiting for the Puppy Bowl to begin (“Kitty Halftime” is my personal favorite).

If you’re an advertiser, tester or developer, you’re not celebrating the big game until it’s over. There is obvious entertainment in this big game, but it’s much more complex behind the scenes. Everyone is going to be tuned in on their phones, downloading deals, checking websites, tweeting, sharing, snapping, surfing, watching—so many things can go wrong. Advertisers are the defense, and they are rooting for viewers to turn to their websites and make sure that their landing pages can handle the load. For them, it’s the tech behind the game that leads to a victory.

(Related: Continuous Delivery: Getting code where it needs to go)

David Jones, a field technical evangelist at Dynatrace, has some pointers on how you can be prepared from the start to the end of the Super Bowl. It’s critical to streamline your websites and make sure all ends of your program are suited up and ready to tackle.

Before the game…
First, fill up a plate of nachos and wings, and crack open your first beer. Game on!

The first step in having a successful Super Bowl is to make sure you have a plan in place. This seems like a no-brainer, but Jones said that most organizations only have a disaster plan in place. That is to say, they are expecting to fail. He said organizations need to communicate what the overall business driver of the Super Bowl is going to be. Are you going to drive traffic to a specific website? Do you want people to watch a video? Is there a coupon or product you are trying to promote? It’s not just an IT-related process; it has to include everyone—development, business owners, the QA team, operations, marketing and more. Everyone has to be working off the same plan—and not one that just sets up your team to drop the ball.

Take a look at what tools the organization is using. Is everyone speaking a different language? Jones said that using a variety of tools creates a war-room scenario, and your tools should not be siloed in the organization. They are as good as your best players, and those MVPs shouldn’t be forgotten. What happens if your rock stars leave? You could be spending hours or weeks uncovering an issue. The Panthers won’t give up just because Cam Newton tweaked his knee, so you must be able and prepared to communicate these tremendous amounts of data across all teams.