You got your peanut butter in my chocolate… and we ended up with a new type of candy. Your developers wanted to add a geographic display of your company’s retail locations to your website, and so they incorporated Google Maps. Development teams have mashed applications together for years, of course, through ad hoc integration of disparate applications and data sources. Service oriented architectures accelerated the trend, making mashups easier to make—and less brittle—than ever before. We recognize three leaders that have taken the concept farther than any others.


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