Topic: super bowl xlix

Performance Bowl: The website winners and losers of Super Bowl XLIX

During one of the most competitive, entertaining and ultimately unbelievable Super Bowls in NFL history, advertisers and websites played their own game of dueling performance metrics and response times. APM software provider Dynatrace monitored the brand websites advertising during the big game, and in the moment of truth revealed which stood up to the ultimate … continue reading

The Super Bowl XLIX ‘Performance Bowl’

For the advertisers paying US$4.5 million a pop for a 30-second Super Bowl spot, a year’s marketing budget could be wasted if the company’s website can’t handle the influx in traffic. Application performance management software provider Dynatrace is monitoring the Web and mobile site performance of a litany of major brands that purchased ads well … continue reading

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