Building enterprise mobile applications that integrate seamlessly into the company IT environment has never been more compelling. Anticipated revenue growth from these apps is staggering. It is expected to double from US$25 billion last year to $50 billion in 2017, according to Strategy Analytics.

The mobile workforce that will exceed 200 million by the end of this year has graduated from simply expecting mundane e-mail, document review and IMs. It now requires business-process apps, video conferencing, collaboration, and content-authoring apps that increase worker productivity while in the field. On top of that, the need for these new apps to be managed securely has created an emerging market for Mobile Application Management (MAM) solutions.

There are several approaches to building successful enterprise mobile Web experiences. Some are more effective than others given that users are connecting via a variety of devices that render a range of experiences.

mobile app development

Which option you support depends on where your company is in the mobilization process. You can ignore mobile users altogether, provide a mobile site with scaled-down functionality, and provide a means by which the site recognizes a specific device type and serves back a customized experience. Or you can provide a unified Web experience.

A new paradigm
Building a unified Web experience using Responsive Web Design (RWD) may currently be the best approach, according to David Tucker, director of research and development and principal architect at software solutions provider Universal Mind. RWD is enabled by technology, so user experience developers have to design and optimize all touch points they need to support from the beginning, regardless of screen size or orientation. RWD may also simplify some of the challenges that eBusiness teams face.

The beauty of RWD is that you can develop for current devices as well as future ones because you have one codebase for all of them, and you’re leveraging current standards while at the same time supporting older browser versions. A word of caution though: RWD responds to device characteristics, not the device itself. And RWD requires new tools for CSS/HTML developers.

Deciding which development technology to adopt is only one of the critical decisions enterprise teams are faced with. Choosing the right platform is just as important. Each option provides developers with different advantages. “The ultimate decision will be based on business goals, internal resources, customer research and analytics data,” said Tucker. He then outlined the criteria development teams should use when making their decision: “Look at cross-platform compatibility, development tooling, device integration, user experience and ease of entry.”

Native Android, iOS and Windows SDKs: Benefits for development teams include deep integration with devices, the ability to build high-performance apps, early access to new phone features, and the ability to build apps that users are familiar with. Cross-platform compatibility isn’t a priority.

Web/HTML: Gives browser-based Web experiences. This may be your choice if cost and time to market are a factor, or you want to instantly deploy user experience changes and reach the broadest audience range, and you don’t care about customization or device integration.

Hybrid: The combination of HTML and native. Your priority is to have a common app experience on multiple platforms, (but you don’t want to customize apps to each platform), and you want the option of writing code and performance, and overall user experience are not priorities.

About Alyson Behr