Badgeville, The #1 Gamification Platform, today announced the launch of The Behavior Lab, the industry’s first center of excellence for behavior management solutions. The Behavior Lab will drive research, best practices and methodologies to influence customer and employee behavior across web, mobile and enterprise applications. The group’s objective is to help businesses across the world in every industry increase customer loyalty and employee engagement using proven and scalable behavior management and gamification techniques.  

With over 80% of gamification programs risking failure due to bad design, according to Gartner Research, user experience and program design methodologies are proving to be critical factors to the long-term success of gamification projects.  The Behavior Lab team is comprised of experts in game design, loyalty, analytics, and employee performance, with a primary goal to create program longevity via high-value and sustainable user engagement.  The Behavior Lab is uniquely positioned to successfully address these challenges and deliver the real long-term ROI of gamification. The company’s successful client results with numerous global enterprises has now resulted in taking these proven formulas for success to the market.

“Gamification is proven to deliver real business ROI across customer loyalty and employee engagement programs,” said Steve Sims, Founder, The Behavior Lab, who brings more than 20 years of experience in game development at Electronic Arts and Outspark. “The challenge lies in making sure that business leaders investing in gamification understand how to properly deploy programs which are designed to meet business objectives for the long term. We intend to use our incredible depth of knowledge in this emerging industry to help our customers achieve optimal success via gamification templates, techniques, and methodologies for real-world business challenges.”

The Behavior Lab’s key focus areas are:

Research & Innovation: Using its expertise in behavior management, gamification design and data science The Behavior Lab analyze billions of user behaviors across global enterprises, to discern behavior patterns that drive higher levels of employee productivity, product engagement and customer loyalty.
Behavior Solutions Methodology: Publish and evangelize a proven methodology for successful gamification program design that reduces design and implementation risks for businesses. The Behavior Solutions Process (BSP) published by the lab is a structured, proven methodology that guides businesses to successfully conceptualize, design, configure, implement and maintain gamification programs.

Behavior Solution Templates: Learning from thousands of gamification projects, The Behavior Lab researches and publishes repeatable design templates suited for dozens of popular business use cases, ranging from community engagement to employee productivity to educational training programs.

These reusable design templates also significantly accelerate the time to value for gamification projects.