Insert, the automated in-app marketing platform, announced today that its software is now accessible to apps built with Xamarin. Users of the Xamarin solution, which uses existing skills, teams, and code to deliver native Android and iOS apps, can begin to use Insert’s technology to rapidly deploy in-app campaigns, with no coding required.
With Insert, Xamarin app owners and marketers now have the ability to engage their users with personalized, in-app messaging that reaches their audience in the contextual moment. The Insert platform enables them to add dozens of pre-built features to their existing live app, including messages, videos, surveys, and banners. These could all be made available on their end-users’ devices within minutes, without writing a line of code and without waiting for app store approval.
Users of Xamarin-built apps would typically use Insert to onboard new users, retarget abandoned transactions, drive higher registration, and increase conversions. They can do this using personalized messaging, relating to the user’s past and real-time interactions in the app and triggered at the ideal moment.
Insert was established last year and has since raised $15 million dollars. It is currently being used by some of the top worldwide retailers and financial institutions, such as Barclays.
With over 15,000 enterprises as customers, Xamarin was acquired by Microsoft in February and added to their Visual Studio suite of development tools. Their customers include brands like Coca-Cola, JetBlue, GitHub, and WebMD. Following this announcement by Insert, these enterprises can begin to enhance their quick-to-deliver approach beyond the app launch and core development to the ongoing, frequent in-app marketing initiatives.
“This update further extends the ability of Xamarin-built app owners to engage with their customers in real time,” said Insert’s Founder and CEO Shahar Kaminitz. “Based on conversations we have held with many of Xamarin’s enterprise customers, we have discovered that they are facing a number of user engagement challenges, such as onboarding, unused features, and driving upsell and upgrades. Our platform now enables them to strengthen loyalty and increase conversion rates by managing their in-app marketing independently of their core development, without requiring any development resources.”