Pervasive Software, a global leader in cloud-based and on-premises data integration, today announced it has enriched its data innovation portfolio by providing direct connectivity to the Open Data Protocol, or OData. OData is a Web protocol for querying and updating data. Microsoft includes it in the DataMarket on Microsoft’s Windows Azure Marketplace.
By extending its industry-leading range of connectivity to include direct connectivity to OData, Pervasive now enables customers to create automated dataflows that connect OData directly into their existing applications, whether cloud-based or on-premises. Leveraging Pervasive Data Integrator™, the offering enables back-end integration connectivity and tooling to intelligently pull content from any traditional repository, whether structured or unstructured.  It also provides front-end integration connectivity and tooling to pull data directly from the DataMarket OData API and populate the full range of target applications, such as Microsoft Dynamics CRM and ERP, SAP, Salesforce CRM, NetSuite, etc.
“We are on the cusp of a revolution in making data pervasively available ‘as a service,’ with potential industry-changing impact on traditional content and data owners,” said Mike Hoskins, Pervasive CTO and general manager, Integration Products. “Initiatives like Microsoft’s DataMarket and their game-changing OData open data API show that the era of data-as-a-service is upon us, and the potential is there for exciting new revenue sources for millions of content stores.  The combination of Microsoft and Pervasive ensures that companies can unlock the value in their data stores and offer attractive data-by-the-drink delivery models.”
Going forward, OData connectivity will be part of Pervasive Data Integrator’s extensive connectivity, continuing the company’s commitment to giving all users access to the full library of Pervasive integration connectors as part of its standard offering, providing comprehensive connectivity to virtually anything, from legacy to SaaS applications, data files to databases, Web to mainframe.  OData connectivity also enriches the recently released Pervasive Data Integrator v10, Cloud Edition.
“With this offering, Microsoft and Pervasive continue longstanding collaboration to deliver innovative technologies and initiatives that drive better business outcomes for our joint customers,” said Moe Khosravy, product unit manager for DataMarket at Microsoft.”We are excited that Pervasive OData connectivity will help allow developers and information workers to easily discover, purchase, and manage premium data subscriptions in the Windows Azure Marketplace.”
“Pervasive continues to deliver powerful innovation leadership, in concert with partners and customers like Melissa Data, one of the Microsoft DataMarket launch partners already providing content on DataMarket in the Windows Azure Marketplace,” said Geoji George, director of product management, Integration Products for Pervasive.