SOA Software, Inc., a leading provider of Application Services Governance products, and Wipro Ltd., a leading global information technology, consulting and outsourcing company, have entered into a partnership to accelerate API implementations for customers worldwide to expand their revenues. Today, business managers in enterprises are looking to develop solutions that leverage the mobile & cloud to deliver the long tail of revenues from their partners. Wipro’s global service delivery combined with innovative software solutions from SOA Software will speed the delivery time and provide state-of-the-art business solutions.

The Long Tail of Revenues
Business managers are eager to expand their revenue streams through their partner networks. APIs are becoming more and more ubiquitous as enterprises realize they contribute to expanded revenues, and the entire Web moves to what Tim Berners-Lee, the inventor of the World Wide Web and director of the World Wide Web Consortium (“W3C”) calls the “Semantic Web.” Such expanded markets are driven by key changes in the underlying infrastructure of how customers interact with businesses: the worldwide explosion in mobile devices and concomitant cloud technologies. The mobile Web is expanding[1] at a CAGR of over 66% over the next five years, and cloud infrastructure as-a-service is growing[2] at over 41% CAGR. Businesses are searching for ways to leverage this infrastructure: from finding better ways to segment the customer base, to leveraging social media to improve their products.

Wipro’s Global Presence
“Enterprises need to extend their business services to address new markets, channels and business models in order to expand their reach and make intelligent decisions based on real time insights. Developments in the sphere of social, mobility, analytics and cloud are pushing adoption of APIs & real time analysis of transactions across channels thereby enabling enterprises to meet these business needs,” said Krishnakumar N. Menon, Vice President, Enterprise Business Integration, Wipro. “Through this partnership, Wipro’s Enterprise Business Integration practice will continue to address the growing need of holistic integration services for customers and will provide our shared customers with compelling, end-to-end, well-managed API services and business solutions.”

Why SOA Software
While most vendors simply focus on managing external-facing APIs, SOA Software is the only company to provide end-to-end API Management and SOA Governance solutions, and is recognized by Gartner as a Leader in the Application Services Governance Magic Quadrant[3]. “Businesses need to extend their reach beyond the web by delivering next generation cross-channel experiences on any device,” said Paul Gigg, CEO of SOA Software. “And the alliance with Wipro delivers the expertise and global reach to help clients grow their revenues.”

The Partnership
Wipro and SOA Software are combining efforts to provide customers with the platform, expertise and technical support they need to create and manage partner ecosystem solutions that mine their long tail revenues. Customers now have a single place to address all their needs for Applications Services delivery. As part of the agreement, Wipro will become a Strategic Consulting Partner helping to market and provide consulting and implementation services for SOA Software’s solutions suite globally. SOA Software will invest in marketing and sales efforts to increase Wipro’s presence across its own customer base. The two companies will offer software solutions and services to help organizations leverage technology to address the evolving needs of today’s business managers.