ironSource, the world’s leading digital delivery platform, today announced that their industry leading installation platform – installCore – now supports the Mac operating system, providing a comprehensive offering to developers. installCore is one of the first major download platforms to tailor existing services for Mac, allowing developers to tap into a full, cross-platform solution optimized for all leading operating systems. Uniquely, the system was developed internally, allowing for a truly seamless integration with other ironSource offerings.
“Today’s software developers and vendors need to be able to leverage every platform to distribute their applications to the right users,” said Sagi Bakshi, GM of installCore. “installCore was designed to ensure that developers can have their applications successfully installed by as many target users as possible, and now they are better equipped to do so.”
ironSource connects developers with target users across every platform and device, handling the distribution, delivery and monetization of web, desktop and mobile applications so that developers can focus on developing. The company currently enables over 5 million installs per day, and is set to take an even greater market share with this latest development.
As one of ironSource’s four central cores, installCore assures a superlative install success rate, an attractive and customizable UX that appeals to end users. After four years of success with the Windows Installer, the Mac Installer was developed in just half a year, with the ironSource team leveraging their experience and resources in Windows to bring the same technical expertise and cutting-edge technology to Mac.
installCore clients track performance and gain valuable insight with real-time highly-sophisticated installation analytics and BI tools, incorporating performance data from both their Mac OS, and Windows OS traffic in a single dashboard.
Leading publishers such as SourceForge have started using the new installCore installer for Mac OS and are enjoying relatively high take rates.
“User experience is important to us, and we can trust installCore to provide our users with a smooth and successful installation experience – whether they use a PC or a Mac,” said Gaurav Kuchhal, Managing Director of SourceForge.
