Deep linking is starting to gain some momentum, and Google wants to make sure its developers are successfully deep linking their Android apps.
“We’ve gotten a lot of feedback from developers and seen a lot of implementations gone right, and others that were good learning experiences since we opened up App Indexing back in June,” wrote Mariya Moeva, Webmaster trends analysts at Google, on the company’s blog.
Over the last quarter, the company reported that the number of clicks on an application’s deep links have multiplied by 10, and about 15% of Google’s signed-in users’ Android searches return deep links to apps through the company’s App Indexing program.
“App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say ‘schema.org ViewAction,’ ” Moeva wrote.
To help developers drive user engagement and monitor their app performance, Google has provided four steps to “appiness”:
1. Get access to Webmaster tools
Webmaster tools provide insight into errors within indexed apps, weekly clicks and impressions, and stats on their sitemap.
“We’ve noticed that very few developers have access to Webmaster Tools. So if you want your app development team to get all of the information they need to fix app-related issues, it’s essential for them to have access to Webmaster Tools,” Moeva wrote.