Sony announces new company
Sony has announced the formation of a new company that will be dedicated to the PlayStation business unit. Sony Interactive Entertainment LLC (SIE) will join forces with Sony Computer Entertainment and Sony Network Entertainment International LLC on hardware, software, content and network services operations.

“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business,” said Andrew House, president and global CEO of Sony Computer Entertainment and group executive in charge of Network Entertainment of Sony. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market.”

SIE will be headquartered in San Mateo, and will establish global business operations in Tokyo and London beginning April 1.