“It takes tremendous manual effort to put a release into production. Automation provides huge ROI,” Hurwitz said. “Typically, people in ops today are too busy spinning dials. Now, they’ll be freed up to deal with the things that have gone begging.”

As to how Doug Serena and his team made all this work, well, you’ll just have to tune in. The first episode can be viewed at serena.com/DougSerenaCIO, and each five-minute episode will be aired Mondays at 12:01 AM Pacific Time through April 9.