Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with EXTOL International Inc., a provider of end-to-end business integration software and services, to enable seamless data quality operations in tandem with electronic data interchange (EDI) and other integrated business processes. This partnership gives EXTOL users the option to access Melissa Data’s sophisticated, native data quality functions, adding value by eliminating the need for separate data quality resources and assuring data quality immediately as customer information enters the enterprise system. With Melissa Data’s suite of data quality tools, EXTOL users can cleanse, validate and enhance customer information as data is being transformed. This allows more intelligent use of customer contact data for significantly better segmentation, targeting, fraud detection and identity verification. The relationship between EXTOL and Melissa Data expands Melissa Data’s market through direct access to EDI, and other data syntax communities, while also enabling business users with ideal, streamlined access to powerful data quality services and operations.
“Anytime you’re migrating data from one source to another, cleansing and enriching the information allows better results as the data moves forward into the enterprise,” says Gary Van Roekel, COO, Melissa Data. “EXTOL and Melissa Data are solving this data quality challenge for the business user, by offering integrated processes that simplify data quality operations from step one.”
Connection to Melissa Data’s cloud-based data quality tools and services is available through referral from EXTOL. During data transfers, users can simultaneously validate, cleanse and augment multi-national customer contact information across countries, languages and character set, including verification of emails and international phone numbers, and geocoding street addresses by adding precise latitude and longitude coordinates.
“By offering EXTOL customers a data quality solution through our strategic partnership with Melissa Data, we are providing a tangible advantage for database administrators to simplify data quality operations for the range of CRM, marketing automation and ERP applications,” says Mark Denchy, Director of Worldwide Partner Program at EXTOL International. “Achieving intelligent customer data is faster, painless and more cost-effective, ultimately raising data quality as a true business priority.”
Melissa Data and Extol have joined together to launch an Educast on how to improve the quality of customer data. The webinar will be held on June 24th at 1 pm EDT. To register for free, go to: http://www.extol.com/educast.
