Topic: melissa

Industry Spotlight: Melissa enables active data quality

Poor data quality costs businesses time, money, and customers. For companies conducting business in Europe, the associated costs could rise dramatically when the EU’s General Data Protection Regulation (GDPR) takes effect in May 2018. One small data quality mistake involving the misuse of Personally-Identifiable Information (PII) could cost a company 20 million euros or 4 … continue reading

Melissa looks to expand from data

Melissa has dropped the ‘Data’ from its name, but wants to leverage its enormous data store to grow into other areas, such as compliance and anti-money laundering efforts. Positioned as a data superstore when it launched 10 years ago, Melissa today wants to be known as “a provider of global intelligence,” according to Greg Brown, … continue reading

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