Super Bowl 50 has come to a close, so it’s time for a recap of the big game from a website performance perspective. Did Super Bowl 50 websites and advertisers stand up to the test this year, or were there some major fumbles? Dynatrace, an application management software company, was monitoring advertisers’ websites leading up … continue reading
The countdown to Super Bowl 50 has begun. If you are like other sports-loving Americans, you’re probably ironing your jersey, ordering a platter of wings, and inviting all your friends over to shotgun some six packs. If you’re like me, you’re flipping channels to find Animal Planet and waiting for the Puppy Bowl to begin … continue reading
During one of the most competitive, entertaining and ultimately unbelievable Super Bowls in NFL history, advertisers and websites played their own game of dueling performance metrics and response times. APM software provider Dynatrace monitored the brand websites advertising during the big game, and in the moment of truth revealed which stood up to the ultimate … continue reading
For the advertisers paying US$4.5 million a pop for a 30-second Super Bowl spot, a year’s marketing budget could be wasted if the company’s website can’t handle the influx in traffic. Application performance management software provider Dynatrace is monitoring the Web and mobile site performance of a litany of major brands that purchased ads well … continue reading
