GitKraken, a software engineering intelligence company that specializes in improving the developer experience, announced the launch of GitKraken Insights to provide companies with better insights into AI’s impact on developer productivity.

According to the company, while many engineering teams have adopted AI at this point, it is still a challenge to prove AI’s ROI. GitKraken also believes that traditional engineering metrics weren’t designed for the AI era.

Matt Johnston, CEO of Gitkraken, told SD Times that despite the incremental investments in and perceived velocity gains from AI, they struggle to understand the impact. “I was talking to a VP of developer experience at a large Silicon Valley company, and he was basically saying,  ‘We’ve made investments of thousands of seats in Cursor and Copilot and Claude, and we can’t really tell what’s being used… and how the heck do I measure this in a way that’s compelling to my business leaders.”

GitKraken Insights brings together several different metrics—DORA metrics, code quality analysis, technical debt tracking, AI impact measurement, and developer experience indicators—to paint a picture of what’s happening within the development lifecycle.

“What we’ve built is more transparent,” Johnston said. “The development leaders can choose to have their individual developers or even teams see parts of the data that is surfaced to them.”

And very importantly, Johnston said, is that it has voice of the developer built in. “We believe context is king,” he said, “and so going and asking the developer, ‘What’s working well now that you’re using Cursor? What’s not working well?’ And he might say, ‘It’s great for code production, but now code review is the bottleneck, or CI/CD is the bottleneck.’ “

Bring the developer voice into the data set to contextualize it for the VP and C-level leaders can help them understand what they’re getting out of their AI investments from the people who have their fingers on the keyboard.

The new offering was built in collaboration with GitClear, a company that provides software engineering intelligence solutions. “Their SEI capabilities, combined with our developer experience expertise and the trust we’ve earned with millions of developers, create something unique in the market,” GitKraken wrote.

GitKraken is conscious of the fact that developers are sensitive to tools that feel like surveillance, so it built this new solution with this in mind. It measures teams and workflows, rather than individuals, so that teams can surface bottlenecks, identify friction points, and improve performance.