Dynatrace and Keynote are both companies in the Thoma Bravo portfolio, the private investment equity firm that acquired former Dynatrace parent company Compuware in September 2014, then spun the APM business off from it in December 2014 under new CEO John Van Siclen. Those underlying financial ties made the Dynatrace/Keynote merger that much easier. Current Dynatrace and Keynote customers can now utilize the products and services of both companies at no extra cost.

According to Robbe, the first combined product offerings leveraging both sets of APM technologies with new capabilities will be announced within 90 days. Keynote customers can already integrate with Dynatrace’s PurePath technology and dashboards for end-to-end application transaction tracing. The companies are also working to integrate Keynote’s Insights service that provides performance reports for business and marketing teams.

The merger of these two established APM providers has the potential to reshape the landscape. Robbe said that cockpits providing real-time visibility into these increasingly crucial “digital layers” of a business will define the players in the APM market going forward.

“This [merger] is going to reshape APM,” said Robbe. “It’s one of those spaces like when EAI [enterprise application integration] became BPM [business process management]. When hypervisors became the cloud. There’s a moment where you take a space that’s well established with proven technology, and all of a sudden there’s this business context to make that technology essential.

“Most of the applications and digital channels out there are still underserved from a monitoring perspective, and at the rate at which apps are being created, we’re still playing catch-up. There is such a need for this digital cockpit that I see APM becoming this essential enabler for not just digital performance, but the management of your digital environment from a technical performance, a business and a user experience perspective.”