As smartphones become the new workspace for mobile employees, organizations need a way to deploy the necessary line-of-business applications to them. For that, Rhomobile, a provider of enterprise mobility products, introduced today its enterprise application store, RhoGallery.

With RhoGallery, administrators put a set of applications together into something the company calls galleries, then invite their employees via e-mail or SMS to their own custom-made gallery, explained Adam Blum, CEO of Rhomobile. Employees can then download the relevant applications to their smartphones, he added. Any application can be put into a gallery, regardless of the framework it is built on.

IT managers can also monitor application usage and data with RhoGallery, as well as maintain and manage the applications.

In addition, when files are uploaded to the gallery, RhoGallery knows the build and the device for which they are intended. “So, if it knows it’s a BlackBerry, it knows it has to grab this particular build, which actually cuts out a lot of work for administrators,” Blum said.

RhoGallery now accompanies Rhomobile’s other enterprise mobility products (Rhodes, its smartphone application framework; RhoSync for remote data distribution to devices; and RhoHub, its mobile Development-as-a-Service offering), completing Rhomobile Mobile Business United Services, its hosted mobile life-cycle suite of development and deployment products.

RhoGallery is available with a subscription to RhoHub. A basic subscription is US$49 per month for application management and sync for up to 10 devices; premium subscription is $99 per month for application management and sync for up to 100 devices; and the enterprise subscription is $499 per month for application management and sync for up to 1,000 devices.