Webtrends today revealed at its client event Engage 2013 a preview of Webtrends Lifetime Streams and Webtrends Explore. Webtrends invented the web analytics industry 20 years ago, and is now re-inventing it by bringing the power of big data technologies to multi-channel marketing solutions. The result is an expanded set of capabilities designed to help organizations understand consumer behaviors and intent across the entire customer journey. With the newly expanded Webtrends portfolio of capabilities, organizations will be able to explore unlimited data and take action at the very moment needed, increasing productivity and maximize yield on marketing investments.
“The imperative to become a data-driven organization has never been more critical,” said Bruce Kenny, Executive Vice President of Product at Webtrends. “With the addition of Webtrends Explore and Webtrends Lifetime Streams to our portfolio, we strengthen the ability for our clients to provide consistent experiences across all digital channels on any device.”
Individuals throughout an organization are demanding the ability to query and explore incredibly large, complex data sets immediately, not in hours or days, and to leverage information to optimize continuous marketing programs.
Webtrends Explore will add powerful data exploration capabilities to Webtrends Analytics. Designed to be intuitive and easy-to-use, it’s now possible to create robust segments, filter results on the fly, and create unlimited nesting dimensions atop the industry’s most expansive first-party data collection capabilities.
Unlike other ad-hoc reporting products currently available, Webtrends Explore will allow customer intelligence professionals and data analysts to dynamically mine, without bounds, the full breadth of their collected Webtrends data. Webtrends unlocks big data in the cloud for analysts and marketers to understand the cross-channel customer journey like never before.
Webtrends Lifetime Streams
Continuing our award winning innovative work with Webtrends Streams, Webtrends Lifetime Streams will enable organizations to deliver relevant experiences to their customers across all digital channels based on the entire history of individual customer engagement, such as lifetime value, category affinity, recency, frequency and market segments.
Powering action through solutions like ExactTarget, Silverpop and Responsys for email remarketing, as well as Webtrends Optimize for content or offer targeting, Webtrends Lifetime Streams delivers the rich customer intelligence required to fuel continuous behavioral and predictive marketing programs.
Both Webtrends Explore and Webtrends Lifetime Streams are the latest innovations to provide organizations with greater insight to customer behavior so they can act at the exact moment they need to act. They will be generally available in the first half of 2014.