In the words of Hank Williams Jr.: “Are you ready for some football?”

The New York Jets football organization certainly is with its new Command Center touch-screen application. Jets owner Woody Johnson used the business intelligence application for the first time during the Jets’ first regular season football game against the Baltimore Ravens at the New Meadowlands Stadium.

While using the application’s dashboard, called “The Pocket,” Johnson and other permitted individuals can access live, real-time data on tickets, merchandise, concessions and parking.

Made up of two pieces, the Jets developed a .NET application to pull data from data files to be placed into a common source, explained David Simbandumwe, engagement director at Roundarch, a designer of digital experiences that helped with the application’s development.

This particular portion of the application includes an ETL (extract, transform and load) process that accesses data feeds from point-of-sale systems Micros, Retail Pro and TicketMaster, and it summarizes the data into a consistent format, according Roundarch’s technical specs.

Roundarch built a J2EE server-side application, which retrieves the information from the database, and a touch-screen or client-side application to render everything, Simbandumwe added. The touch-screen utilizes Adobe AIR and Gesture Works, a solution for creating multi-touch applications, for touch-screen interactions, and it runs on the Windows 7 operating system.

Aside from ticket and merchandise data, additional details can be seen by moving portions of a model of the stadium and zeroing in on certain areas via the touch-screen. For example, Simbandumwe said, the application can compare the weather from two games ago, which was cold and rainy, to today’s sunny and clear weather, which in turn can show the impact of sales on hats and jackets by focusing on merchandise stores in the stadium, he said.

Roundarch came to work with the Jets when a former Jets and current Roundarch architect Jesse Freeman put the two organizations in touch. After the ball got rolling, Simbandumwe said, the challenge came in finding the tools that worked best together.