AWS unveiled the AWS Generative AI Innovation Center program to support customers in the successful development and implementation of generative AI solutions. 

With a significant investment of $100 million, AWS will facilitate collaboration between its AI and ML experts and customers worldwide, providing assistance in conceptualizing, designing, and launching innovative generative AI products, services, and processes. 

Various companies are embracing the potential of generative AI to revolutionize their offerings and operational practices, and the AWS Generative AI Innovation Center aims to expedite and enhance the realization of these ideas.

The AWS Generative AI Innovation Center is comprised of a team of strategists, data scientists, engineers, and solutions architects who collaborate closely with customers to create customized solutions leveraging the capabilities of generative AI. 

For instance with the program, healthcare and life sciences companies can focus on expediting drug research and discovery, manufacturers can reimagine industrial design and processes, and financial services companies can devise methods to deliver personalized information and advice to their customers. The center’s objective is to empower organizations across different sectors to harness the potential of generative AI for their specific needs and goals.

The Generative AI Innovation Center team offers valuable guidance on the responsible application of generative AI and optimization of machine learning operations to achieve cost reduction. Their engagements encompass strategic advice, provision of tools, and hands-on support to assist customers in effectively utilizing AWS generative AI services. 

These services include Amazon CodeWhisperer, an AI-powered coding companion, and Amazon Bedrock, a fully managed service that provides access to foundational models (FMs) from various sources such as AI21 Labs, Anthropic, Stability AI, and Amazon’s own family of FMs like Amazon Titan, through an API. 

Additionally, customers can leverage high-performance infrastructure for model training and execution, utilizing AWS Inferentia-powered Amazon EC2 Inf1 Instances, AWS Trainium-powered Amazon EC2 Trn1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. The center’s focus is on delivering comprehensive support and resources to enable customers to leverage the full potential of generative AI while optimizing costs and ensuring responsible usage.