Armed with this complete set of tools, “The opportunity for a developer has never been this high,” Somasegar said. “On the one hand you have literally a couple billion devices that are your target as a developer. That’s a pretty large target base for you as a developer. On other hand, the cloud, because of its inherent nature of scale and elasticity and economics and other kinds of benefits, takes care of any and all infrastructure needs that you have. So the barrier to entry for you as a developer is very low.
“You don’t need to worry about hardware, you don’t need to worry about capital expenses, you just need to build an app, get an account, and then you pay as you go, and you are—boom—up and running, and you’ve got access to a worldwide customer base instantaneously.