Avoiding embedded analytics bear traps

The benefits of data monetization that result from embedding analytics into applications are well known. Solutions with analytics built in let end-users efficiently and effectively use the valuable data sitting idly in systems for critical business decision making. However, few data product owners have mastered unlocking the data analytics treasure trove to create new revenue … continue reading

Driving decisions through your development lifecycle with data

Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they become shared pain points.” There is tremendous value in hearing firsthand how your … continue reading

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